Selected Work
Portfolio
Purpose · Design · Impact
Every brand has a story worth telling.
I help yours shine—with clarity, creativity, and impact. Distilling complex science into visuals that captivate. Listening deeply. Designing to make people care.
Selected Work
About
I've spent my career at the intersection of creativity and strategy, where design becomes a tool for connection, not just expression. Leading creative for global healthcare and automotive brands has taught me that the best work happens when craft serves purpose.
I bring precision to every detail and intention to every decision—whether guiding a team through a pharmaceutical launch or shaping a brand's visual identity. The goal is always the same: work that resonates, endures, and actually works.
About
I've spent my career at the intersection of creativity and strategy, where design becomes a tool for connection, not just expression. Leading creative for global healthcare and automotive brands has taught me that the best work happens when craft serves purpose.
I bring precision to every detail and intention to every decision—whether guiding a team through a pharmaceutical launch or shaping a brand's visual identity. The goal is always the same: work that resonates, endures, and actually works.
Expertise
Experience
Fingerpaint Group · Cedar Knolls, NJ
Leading creative for J&J (IMAAVY - generalized myasthenia gravis). Directing concept development from strategy through execution, mentoring art directors and designers, managing multiple concurrent projects with cross-functional teams, and presenting creative solutions to senior leadership and clients.
FCBCURE · Parsippany, NJ
Key clients: Vertex Pharmaceuticals (Symdeko, Trikafta, Orkambi, Kalydeco), Gore Medical (Gore-Tex devices), Merck, Amicus. Established visual brand systems, style guides, and packaging for major pharmaceutical launches. Directed photography and illustration, managed production timelines, and collaborated with medical writers to ensure scientific accuracy across all touchpoints.
NEON (FCB Health Network) · New York, NY
Executed creative for Novartis COSENTYX (psoriasis). Developed multiple campaigns in partnership with senior copywriters and account teams. Created print, digital, and multichannel executions from concept through production, ensuring brand consistency across patient and HCP audiences.
FCBCURE · Parsippany, NJ
Led creative for Amgen KYPROLIS (oncology). Developed concepts from ideation through final production, directed photographers and illustrators, supervised art directors and freelancers. Managed MLR review processes and collaborated with medical and regulatory teams to ensure compliance while maintaining creative impact.
SPARK44 · New York, NY
Designed digital and social campaigns for Jaguar & Land Rover. Online banner ads, mobile ads, social media content, website design, brochures, and email campaigns. Adapted global brand creative for regional markets while maintaining premium automotive positioning across all digital touchpoints.
Mercedes-Benz USA · Montvale, NJ
Led creative for Mercedes-Benz Sprinter Van and Metris campaigns. Event branding, direct mail, digital, and award-winning print advertising for Sprinter and Freightliner brands. Developed comprehensive campaign ecosystems from strategy through production, partnered with dealers and event teams, and maintained brand consistency across B2B and consumer audiences.
FCB · BBDO · Yellow Pages Group
Built foundation working on global brands: Pepsi, Wrigley, Snickers, Mars, Nivea, Jack Daniels, Vodafone, Philips, Kraft (Oreo, Milka), JTI (Camel), Chevrolet, Dacia, Tuborg — packaging, press, outdoor, POS, and promotional campaigns. Developed skills across print, outdoor, packaging, and promotional materials while learning to balance creative ambition with client objectives and production realities.
Brands I've Worked With
Education
Bachelor of Science
Hydroelectric Power Engineering
Get in Touch
Have a project in mind? I'd love to hear about it. Send me a message and let's create something beautiful.